What is Liveness Detection?
Liveness detection refers to the digital technologies that can securely detect the legitimacy of a biometric sample (such as a selfie) and judge whether that sample image is a real person or a fake representation like a physical mask or a digitalized deepfake model.
This technology is enabled using artificial intelligence and advanced algorithms that have been trained to securely and reliably differentiate between what is artificial and what is real.
Liveness detection empowers businesses to add an extra layer of high-security identity verification to mitigate the risks of identity fraud and economic crime. Furthermore, liveness detection has also proven especially useful in streamlining digital onboarding processes and greatly improving the customer experience.
Difference Between Passive and Active Liveness Detection
Active liveness detection requires a user to perform a specific action that is promoted by the liveness check, such as waving an arm, smiling or turning one’s head. Although effective, active liveness detection can be jarring and requires more input from the user.
Passive liveness detection uses a single frame and does not require any additional input from the user. Today’s advanced artificial intelligence and deep learning algorithms have advanced to the point where they are capable of accurately performing liveness detection on a single frame, thereby streamlining the process and making it far easier for the user to engage with the technology.
Liveness Detection for Know Your Customer (KYC)
Liveness detection is a brilliant tool thanks to its ease of use and accuracy in verification. These benefits have meant that liveness detection has proven incredibly valuable as a tool for enhancing KYC checks. Liveness detection has also greatly enhanced digital onboarding services by greatly reducing the time it takes to verify individuals.
Liveness detection offers businesses the highest degree of real-time identity verification and risk assessment capabilities. Furthermore, liveness detection offers great value when integrated into a digital onboarding process.
Liveness Detection for Digital Onboarding – Why Is It So Important?
Liveness detection has transformed the digital onboarding process by providing an incredibly high accuracy rate for verification within a system that is quick and easy to use with a low rate of customer friction.
A higher friction rate during the onboarding process can worsen the overall customer experience and lead to higher abandonment rates – a negative occurrence that happens when a customer abandons the sign-up and verification process because it is too jarring and inefficient.
Liveness detection helps to ensure that the onboarding process is as smooth as possible. The authenticity of the customer is verified almost instantaneously without the customer having to follow any prompts or jump through unnecessary hoops.
Creating a world-class customer onboarding process is essential because it is often the first interaction that a customer will have with the business. Accordingly, a bad customer onboarding process can ruin the customer’s perception of the company and lose their business on day one.
The integration of liveness detection into a digital onboarding process helps to greatly reduce customer friction and ensure a world-class digital customer experience.
Liveness Detection, Identity Verification and KYC Services for South Africa
As South Africa’s leading provider of world-class identity verification and digital-onboarding solutions, ThisIsMe is proud to be at the forefront of a trust-based and privacy-compliant digital world. Our suite of enhanced due diligence services offers a wide array of identity verification, data validation, risk assessment and automated digital onboarding solutions. To find out more about how our solutions can empower your business, contact our team here.
